Description of Getresponse Getresponse Autoresponder
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Autoresponder
Import and host a mailing list and catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I have I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with a broker; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to that you get daily. Getresponse Autoresponder
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and put them in a section of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Getresponse Autoresponder
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message from the company; a week after they could receive a discount offer for a number of your products or services; three months later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey that can be customised to the nth level.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Getresponse Autoresponder
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Getresponse Autoresponder
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation side is impressive. I am hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you consider you could link it in with a built in CRM tool (more on that in a minute ). Getresponse Autoresponder
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but assuming it is true, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in process is best for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I want). Getresponse Autoresponder
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a little bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it’s only that the execution of it might be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to to 1000. It would be good if that could be increased a little, as it would help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Autoresponder
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of emails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on how many emails you send a month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free accounts for users with a small number of records (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Autoresponder
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, or even more functionality as them.
The reductions you receive when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Autoresponder