Description of Getresponse Getresponse Automation
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Automation
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was excellent, and I haven’t needed to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these kinds of companies, I expect it often boils down to who you get on the day. Getresponse Automation
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and put them in a segment of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your emails, and period your future mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point to get a template and then edit it before you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this region. Getresponse Automation
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message in the company; a week after they can receive a discount offer for a number of your goods or services; 3 weeks after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel which can be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Getresponse Automation
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however very frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Automation
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website they finished a form ;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it could do on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can link it in with a built in CRM tool (more on that in a minute ). Getresponse Automation
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the company’s word for this, but supposing it’s true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of readers on your record. A double opt-in process is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I need ). Getresponse Automation
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful instrument – it is only that the execution of it could be rather better.
Also, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Automation
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send per month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Automation
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Automation