Description of Getresponse Getresponse App
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse App
Import and host a mailing list and catch data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I have I have discovered it to be a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to that you get on the day. Getresponse App
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and set them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point for a template and then edit it before you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Getresponse App
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to a mailing list, they get a welcome message from your company; a week later they can get a discount deal for some of your products or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Getresponse App
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse App
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website that they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more about that in a moment). Getresponse App
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but assuming it’s accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in process is better for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the pages I need ). Getresponse App
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse App
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database but on the number of emails you send a month too. If you’re happy to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse App
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all round’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse App