Description of Getresponse Getresponse Api Php
Getresponse is primarily an email Advertising app that allows you to: Getresponse Api Php
Import and host a mailing list and also capture data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but once I’ve I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I’ve received was excellent, and I haven’t needed to wait too long to talk to an agent; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to who you get daily. Getresponse Api Php
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you shipped and set them in a segment of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point for a template and edit it until you are happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Getresponse Api Php
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in your company; a week later they could receive a discount deal for some of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
completed transactions / targets
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Getresponse Api Php
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Api Php
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially once you consider you could link it in with a built-in CRM tool (more on this in a moment). Getresponse Api Php
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s word for this, but supposing it’s accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing just email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I want). Getresponse Api Php
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful tool – it is just that the execution of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers you can send to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Getresponse Api Php
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send a month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Getresponse Api Php
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all around’ proposal, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying for one or two decades of support are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Api Php