Description of Getresponse Getresponse Api Key
Getresponse is primarily an email Advertising program that allows you to: Getresponse Api Key
Import and host a mailing list and capture data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). A number of the live chat service I have received has been excellent, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to that you get on the day. Getresponse Api Key
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you shipped and set them in a section of subscribers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and edit it until you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Getresponse Api Key
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from the company; a week after they could get a discount deal for a number of your goods or services; 3 months later they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / targets
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user travel which can be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Getresponse Api Key
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Api Key
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a few days later;
and based on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you believe that you can connect it in with a built-in CRM tool (more about this in a moment). Getresponse Api Key
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it is true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A double opt-in procedure is better for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I want). Getresponse Api Key
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s just that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Api Key
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance isn’t available at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send a month too. If you are delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few records (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Api Key
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all around’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Api Key