Description of Getresponse Getresponse Affiliate Program
Getresponse is primarily an email Advertising program that allows you to: Getresponse Affiliate Program
Import and host a mailing list and also catch data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have never needed to use it very often (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I have received was excellent, and I have not had to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of companies, I expect it boils down to who you get on the day. Getresponse Affiliate Program
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you shipped and set them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good starting point to get a template and then edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Getresponse Affiliate Program
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they get a welcome message in the business; a week later they can receive a discount deal for some of your goods or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
finished trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel which may be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Getresponse Affiliate Program
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, but very frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Getresponse Affiliate Program
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could do on the automation side is remarkable. I am hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially when you believe that you can connect it in using a built-in CRM tool (more about that in a minute ). Getresponse Affiliate Program
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is better for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the pages I want). Getresponse Affiliate Program
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful tool – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Affiliate Program
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that performance is not available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses on your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on how many emails you send per month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few records (but these don’t supply the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Getresponse Affiliate Program
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that offers this’all round’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying for a couple of years of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully operational version of the.
You can try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Affiliate Program