Description of Getresponse Getrespo
Getresponse is primarily an email Advertising program that allows you to: Getrespo
Import and host a mailing list and also capture data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). Some of the live chat service I have received was outstanding, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to who you get daily. Getrespo
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you shipped and put them in a segment of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and then edit it before you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Getrespo
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from your company; a week later they can get a discount deal for some of your goods or services; three weeks later they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
completed transactions / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey which may be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Getrespo
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Getrespo
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication in the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially once you consider you could connect it in with a built in CRM tool (more about that in a minute ). Getrespo
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is better for verifying the people subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Getrespo
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful tool – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to to 1000. It would be useful if that could be raised a little, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getrespo
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of mails each month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month too. If you’re delighted to limit the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide free account for users with a small number of records (but these do not offer the entire range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Getrespo
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getrespo