Description of Getresponse Get_Response’ Undefined Method Hostname’
Getresponse is primarily an email Advertising app that allows you to: Get_Response’ Undefined Method Hostname’
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of companies, I anticipate it often boils down to that you get on the day. Get_Response’ Undefined Method Hostname’
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you sent and put them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point for a template and then edit it before you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Get_Response’ Undefined Method Hostname’
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message from the company; a week later they can get a discount deal for a number of your goods or services; 3 months after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
finished transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey that can be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Get_Response’ Undefined Method Hostname’
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Get_Response’ Undefined Method Hostname’
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they completed a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could perform on the automation side is remarkable. I am hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in with a built-in CRM tool (more on this in a moment). Get_Response’ Undefined Method Hostname’
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A double opt-in process is better for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I want). Get_Response’ Undefined Method Hostname’
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful tool – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Get_Response’ Undefined Method Hostname’
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – that performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on how many emails you send per month also. If you are delighted to limit the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users with a small number of records (but these do not supply the entire range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Get_Response’ Undefined Method Hostname’
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying for one or two decades of service are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Get_Response’ Undefined Method Hostname’