Description of Getresponse Get Response Xml Php
Getresponse is primarily an email marketing app Which Allows you to: Get Response Xml Php
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email service .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get daily. Get Response Xml Php
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you shipped and set them in a section of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to find a good starting point for a template and edit it before you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Get Response Xml Php
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message in your business; a week later they can receive a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
finished transactions / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Get Response Xml Php
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape style. Get Response Xml Php
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form on;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and based on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you believe that you can connect it in with a built in CRM tool (more about that in a minute ). Get Response Xml Php
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of readers on your record. A double opt-in procedure is better for verifying the folks subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Get Response Xml Php
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Get Response Xml Php
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send a month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer free account for users with a few documents (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Get Response Xml Php
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering just as much, or even more performance as them.
The discounts you get when paying for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Get Response Xml Php