Import and host a mailing list and also catch data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but when I have I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to talk to an agent; the email service .
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and set them in a segment of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you can click on one of your readers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the company; a week later they could receive a discount deal for a number of your goods or services; three weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make an individual travel which may be customised to the nth degree.
For a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is best for verifying the folks subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it’s just that the implementation of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on the number of emails you send a month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide completely free account for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all round’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.