Description of Getresponse Get Response Xml
Getresponse is primarily an email Advertising program Which Allows you to: Get Response Xml
Import and host a mailing list and also catch data on it
generate newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you then you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I have found it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was outstanding, and I have not had to wait too much time to chat with an agent; the email support .
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to who you get on the day. Get Response Xml
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you sent and put them in a section of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your emails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Get Response Xml
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message in your company; a week after they could receive a discount offer for some of your goods or services; three months later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. Get Response Xml
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Get Response Xml
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially once you consider that you can connect it in with a built in CRM tool (more about that in a minute ). Get Response Xml
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I need ). Get Response Xml
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful tool – it is only that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Get Response Xml
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails each month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on how many emails you send per month too. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users with a small number of records (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Get Response Xml
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for one or two decades of service are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Get Response Xml