Import and host a mailing list and catch data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was excellent, and I have not had to wait too long to talk to an agent; the email service .
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it until you are happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the business; a week after they could get a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which can be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, even though the add-on allows you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could do on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing only real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful instrument – it’s just that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help potential users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database but on how many emails you send per month too. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a few documents (but these do not supply the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all round’ proposition, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.