Import and host a mailing list and catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if phone service is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it very often (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I have received was excellent, and I haven’t had to wait too long to talk to a broker; the email service .
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you shipped and set them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it before you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from your business; a week later they could receive a discount deal for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel that can be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could perform on the automation side is impressive. I am hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your list. A double opt-in process is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers you can send to to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database but on how many emails you send per month also. If you are delighted to set a limit on the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all round’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.