Description of Getresponse Get Response Opt In Form
Getresponse is primarily an email marketing program that allows you to: Get Response Opt In Form
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a good thing) but when I have I have found it for a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not needed to wait too much time to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to who you get on the day. Get Response Opt In Form
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you shipped and set them in a segment of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point to get a template and then edit it before you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Get Response Opt In Form
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message from the business; a week later they can receive a discount deal for some of your products or services; three months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel that may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ plan and up. Get Response Opt In Form
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Get Response Opt In Form
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of the communication in the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can link it in using a built in CRM tool (more about that in a moment). Get Response Opt In Form
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in process is best for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I need ). Get Response Opt In Form
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it would help prospective users try out the tool in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Get Response Opt In Form
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses onto your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, you might find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send a month too. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a small number of records (but these don’t offer the entire range of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Get Response Opt In Form
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very highly – you get substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more performance as them.
The discounts you get when paying for a couple of decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of the.
You can test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Get Response Opt In Form