Description of Getresponse Get Response Of Form Submit
Getresponse is primarily an email marketing app that allows you to: Get Response Of Form Submit
Import and host a mailing list and also catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if telephone support is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to that you get on the day. Get Response Of Form Submit
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you shipped and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Get Response Of Form Submit
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message in your business; a week after they can get a discount deal for a number of your products or services; 3 months later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey which can be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Get Response Of Form Submit
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, but very frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Get Response Of Form Submit
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your website that they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly once you believe you could connect it in using a built in CRM tool (more about this in a minute ). Get Response Of Form Submit
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is better for verifying the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I want). Get Response Of Form Submit
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be useful if this could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Get Response Of Form Submit
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this performance isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on how many emails you send per month also. If you are delighted to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users that have a few records (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Get Response Of Form Submit
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying for a couple of years of service are very generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Get Response Of Form Submit