Description of Getresponse Get Response Node Js
Getresponse is primarily an email marketing program Which Allows you to: Get Response Node Js
Import and host a mailing list and also capture data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it very frequently (a good thing) but once I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get daily. Get Response Node Js
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter you shipped and put them in a section of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to find a good starting point to get a template and edit it until you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this region. Get Response Node Js
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for a number of your products or services; 3 months after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
finished trades / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which can be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Get Response Node Js
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Get Response Node Js
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in using a built in CRM tool (more about that in a minute ). Get Response Node Js
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but supposing it is true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the pages I want). Get Response Node Js
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be good if this could be raised a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Get Response Node Js
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of mails per month to, then you’ll find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on the number of emails you send per month also. If you’re delighted to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Get Response Node Js
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that offers this’all round’ proposition, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Get Response Node Js