Description of Getresponse Get Response Message Java
Getresponse is primarily an email Advertising app Which Allows you to: Get Response Message Java
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to chat with an agent; the email service .
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to that you get daily. Get Response Message Java
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and set them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point for a template and then edit it before you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Get Response Message Java
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message from the business; a week after they could get a discount deal for a number of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished trades / goals
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and upward. Get Response Message Java
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Get Response Message Java
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site that they finished a form ;
you can then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could perform on the automation aspect is remarkable. I’m optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Get Response Message Java
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the webpages I want). Get Response Message Java
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful instrument – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Get Response Message Java
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that performance is not available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send a month too. If you’re happy to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Get Response Message Java
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Get Response Message Java