Description of Getresponse Get Response In Java
Getresponse is primarily an email marketing program that allows you to: Get Response In Java
Import and host a mailing list and also catch data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received was excellent, and I have not needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of businesses, I expect it boils down to who you get daily. Get Response In Java
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point to get a template and then edit it until you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Get Response In Java
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message in the company; a week later they could receive a discount offer for some of your goods or services; three months after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
completed transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Get Response In Java
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Get Response In Java
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation side is impressive. I am hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can connect it in using a built in CRM tool (more about that in a moment). Get Response In Java
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I need ). Get Response In Java
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it is just that the implementation of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to 1000. It would be useful if that could be raised a little, as it might help potential users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Get Response In Java
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your own database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database but on how many emails you send a month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users with a small number of records (but these do not supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Get Response In Java
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all around’ proposition, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more performance as them.
The reductions you get when paying upfront for one or two years of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Get Response In Java