Description of Getresponse Get Response Example
Getresponse is primarily an email Advertising program Which Allows you to: Get Response Example
Import and host a mailing list and also capture data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I’ve found it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I haven’t had to wait too much time to talk to an agent; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get daily. Get Response Example
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you sent and set them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and edit it until you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Get Response Example
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your company; a week later they can get a discount deal for a number of your goods or services; 3 weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ plan and up. Get Response Example
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Get Response Example
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it could do on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in with a built in CRM tool (more about this in a minute ). Get Response Example
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list containing only real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Get Response Example
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s only that the execution of it might be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Get Response Example
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that performance is not available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on how many emails you send per month too. If you’re happy to limit the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Get Response Example
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Get Response Example