Description of Getresponse Get Response Email Pricing
Getresponse is primarily an email Advertising app Which Allows you to: Get Response Email Pricing
Import and host a mailing list and capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it very often (a good thing) but once I have I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I have not had to wait too long to chat with an agent; the email support .
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get daily. Get Response Email Pricing
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and set them in a section of subscribers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Get Response Email Pricing
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message in the company; a week after they could receive a discount offer for a number of your products or services; 3 weeks later they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / goals
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Get Response Email Pricing
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Get Response Email Pricing
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication in the contact’s history. There’s now no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation side is impressive. I am hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you believe you could connect it in using a built in CRM tool (more about this in a moment). Get Response Email Pricing
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something I have not struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I need ). Get Response Email Pricing
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful instrument – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Get Response Email Pricing
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this performance isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails per month to, you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database however on the number of emails you send per month too. If you’re delighted to set a limit on the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Get Response Email Pricing
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Get Response Email Pricing