Description of Getresponse Get Response Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Get Response Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I have not had to wait too long to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to that you get on the day. Get Response Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and put them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point to get a template and then edit it before you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this region. Get Response Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message from your business; a week after they can get a discount offer for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth degree.
To get a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and up. Get Response Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Get Response Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can perform on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about this in a moment). Get Response Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s term for this, but assuming it is true, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in procedure is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I need ). Get Response Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it is just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Get Response Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on how many emails you send per month also. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Get Response Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Get Response Email Marketing Software