Description of Getresponse Get Response Email Marketing
Getresponse is primarily an email Advertising program that allows you to: Get Response Email Marketing
Import and host a mailing list and catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it quite frequently (a good thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been excellent, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get daily. Get Response Email Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you sent and put them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click on one of your readers and see where they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point for a template and then edit it until you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Get Response Email Marketing
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in the company; a week later they could receive a discount deal for some of your goods or services; 3 weeks after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel which may be customised to the nth degree.
To get a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Get Response Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Get Response Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export data from your email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it can do on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in with a built-in CRM tool (more about that in a minute ). Get Response Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s word for this, but supposing it’s true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in procedure is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Get Response Email Marketing
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it’s only that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Get Response Email Marketing
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses onto your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send per month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a few documents (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Get Response Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that offers this’all around’ proposition, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The reductions you get when paying for one or two years of support are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Get Response Email Marketing