Description of Getresponse Get Response Com
Getresponse is primarily an email Advertising app that allows you to: Get Response Com
Import and host a mailing list and catch data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I haven’t needed to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of companies, I expect it often boils down to who you get on the day. Get Response Com
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you shipped and set them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point for a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Get Response Com
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in your company; a week after they could get a discount offer for some of your goods or services; three weeks later they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
finished transactions / goals
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you make an individual journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Get Response Com
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Get Response Com
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially when you believe you could connect it in using a built-in CRM tool (more on this in a moment). Get Response Com
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is better for verifying the people subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Get Response Com
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Get Response Com
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that functionality isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send a month also. If you are happy to set a limit on the number of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Get Response Com
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Get Response Com