Import and host a mailing list and also capture data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). Some of those live chat support I’ve received has been outstanding, and I have not needed to wait too much time to chat with a broker; the email service .
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point for a template and edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in your business; a week after they could get a discount deal for some of your products or services; 3 months later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and based on the actions they took with regard to that email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation aspect is impressive. I’m optimistic that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of readers on your record. A double opt-in process is better for verifying the people subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a helpful instrument – it is only that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on how many emails you send a month too. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more functionality as them.
The reductions you receive when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.