Description of Getresponse Get Response Body
Getresponse is primarily an email marketing program Which Allows you to: Get Response Body
Import and host a mailing list and capture data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve not had to use it very often (a fantastic thing) but when I have I have discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I have not had to wait too long to chat with a broker; the email service .
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get on the day. Get Response Body
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see where they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point to get a template and edit it before you are happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Get Response Body
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message in your business; a week later they could receive a discount offer for a number of your goods or services; 3 months later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel that can be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Get Response Body
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, but quite frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Get Response Body
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could do on the automation side is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can connect it in using a built in CRM tool (more on this in a moment). Get Response Body
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but supposing it’s accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the pages I need ). Get Response Body
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful tool – it’s only that the execution of it could be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers you can send to to 1000. It would be useful if that could be increased a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Get Response Body
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this functionality is not available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, you might find that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on how many emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – provide free account for users with a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Get Response Body
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more performance as them.
The discounts you get when paying upfront for one or two decades of service are very generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Get Response Body