Description of Getresponse Get Response Body Express
Getresponse is primarily an email marketing app that allows you to: Get Response Body Express
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very often (a good thing) but when I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with a broker; the email support .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I expect it boils down to that you get daily. Get Response Body Express
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and set them in a section of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point for a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Get Response Body Express
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message in your business; a week after they could get a discount deal for a number of your products or services; 3 weeks later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Get Response Body Express
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape style. Get Response Body Express
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe you could link it in with a built-in CRM tool (more about this in a minute ). Get Response Body Express
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I want). Get Response Body Express
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful tool – it’s just that the execution of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be good if that could be raised a little, as it would help potential users try the tool out in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Get Response Body Express
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, you might find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your database but on the number of emails you send a month too. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users that have a few records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Get Response Body Express
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all round’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Get Response Body Express