Description of Getresponse Get Response Api Key
Getresponse is primarily an email Advertising program Which Allows you to: Get Response Api Key
Import and host a mailing list and capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone support is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat support I’ve received has been excellent, and I haven’t had to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of businesses, I expect it boils down to that you get on the day. Get Response Api Key
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you sent and put them in a segment of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and edit it before you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Get Response Api Key
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message in the company; a week later they can receive a discount deal for a number of your products or services; three weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey that may be customised to the nth degree.
For a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Get Response Api Key
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, but quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Get Response Api Key
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially once you believe you could link it in with a built in CRM tool (more on that in a minute ). Get Response Api Key
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I need ). Get Response Api Key
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful tool – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Get Response Api Key
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – this performance isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Get Response Api Key
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying for one or two years of support are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Get Response Api Key