Description of Getresponse Get Responde
Getresponse is primarily an email marketing app that allows you to: Get Responde
Import and host a mailing list and also capture data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have never needed to use it very frequently (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was outstanding, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of companies, I anticipate it boils down to that you get on the day. Get Responde
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to find a good beginning point to get a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be created in this area. Get Responde
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message in the business; a week later they can get a discount offer for a number of your goods or services; 3 months later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Get Responde
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like one to do) .
Getresponse was before its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Get Responde
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication in the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation aspect is remarkable. I am hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in with a built-in CRM tool (more about this in a minute ). Get Responde
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it is accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Get Responde
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the execution of it might be rather better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Get Responde
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on how many emails you send per month also. If you are delighted to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide free account for users with a small number of records (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Get Responde
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Get Responde