Description of Getresponse Get Responce Log In
Getresponse is primarily an email marketing app Which Allows you to: Get Responce Log In
Import and host a mailing list and also catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but once I’ve I’ve discovered it for a small mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I have not had to wait too much time to talk to a broker; the email support .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get daily. Get Responce Log In
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you shipped and set them in a section of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point to get a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Get Responce Log In
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in your company; a week later they can receive a discount offer for a number of your goods or services; three weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which may be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Get Responce Log In
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Get Responce Log In
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site they finished a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication in the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider you could link it in using a built-in CRM tool (more about this in a minute ). Get Responce Log In
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but supposing it’s accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A double opt-in process is best for verifying that the people subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the pages I need ). Get Responce Log In
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful instrument – it’s just that the implementation of it could be rather better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Get Responce Log In
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance is not available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on the number of emails you send per month too. If you’re happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Get Responce Log In
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of service are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Get Responce Log In