Background Geolocation Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Geolocation Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the identical big players for the last decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Geolocation Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, list size and also the kind of content you plan to send.
Then, you need to confirm your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Geolocation Email Marketing
Managing Your Clients
Having granular control over your readers is arguably one of The most important facets of any email advertising program today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the shape Things here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on point. Geolocation Email Marketing
If you are not impressed by what you have seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority of us, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to meet their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so you can get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Geolocation Email Marketing
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at around half the Cost of the rivalry generally, MailerLite is undoubtedly one of the cheapest options available on the market. Additionally, if you are willing to pay annually, you can also get a much greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) industry in recent decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the comments. Geolocation Email Marketing