Introduction Geo Targeting Email Marketing
When I asked you to name an email Marketing tool, what would you say? Geo Targeting Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing has been Dominated by the same big players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Geo Targeting Email Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the type of material you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few additional options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of articles to your email, such as videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your classes or segments.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Geo Targeting Email Marketing
Handling Your Clients
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Stuff here since I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on stage. Geo Targeting Email Marketing
If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like the majority of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check how your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted with your mails compared to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as efficient…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in performance.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Geo Targeting Email Marketing
The Price of MailerLite is one of those tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of this competition generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you are ready to pay yearly, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) industry in recent decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Geo Targeting Email Marketing