Description of Getresponse Genius Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Genius Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. Genius Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter that you shipped and put them in a segment of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Genius Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in the company; a week after they can get a discount deal for a number of your goods or services; three weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
finished trades / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey which can be customised to the nth degree.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Genius Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Genius Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of this communication in the contact’s history. There is currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is impressive. I am optimistic that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you believe that you can link it in using a built-in CRM tool (more on this in a moment). Genius Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s term for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Genius Email Marketing Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does make for a useful tool – it is only that the execution of it might be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Genius Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – that performance isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on how many emails you send a month also. If you are delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer free account for users with a few documents (but these do not supply the entire range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Genius Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all round’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Genius Email Marketing Software