Introduction Gamification Email Marketing
When I asked you to name an email Marketing tool, what could you say? Gamification Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same big players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Gamification Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, business size, record size and even the type of content you intend to send.
Then, You Have to verify your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a good fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, such as videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your classes or sections.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Gamification Email Marketing
Handling Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email marketing software now.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified rules, and are automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a moment — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or can easily add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the form Stuff here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on stage. Gamification Email Marketing
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to fulfill their needs.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an act, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the pages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Gamification Email Marketing
The Price of MailerLite is among the tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this rivalry on average, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you are ready to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few advertising tools The (very crowded) sector in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Gamification Email Marketing