Primary Capabilities Free WordPress Autoresponder Plugin
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Free WordPress Autoresponder Plugin
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Free WordPress Autoresponder Plugin
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to appear more consistently and display more reliably across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the data you are importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Free WordPress Autoresponder Plugin
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very Straightforward To set up follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the next few months, but if you believe you’re likely to need this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional useful analytics / information, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an overview of information in 1 place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (that you can then use to drill down to particulars ). Free WordPress Autoresponder Plugin
A nice feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of them involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising option for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to some’handle subscribers’ section, search for a number of readers and then save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a dealership having a mailing list comprising a field called’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you would just be Able to select the applicable segments and send the message to those 3 groups. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Free WordPress Autoresponder Plugin
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it is cheaper than several similar solutions.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export performance, with the choice to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all programs – unlike any competing goods you don’t need to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a small email database, a number of the competing goods are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Free WordPress Autoresponder Plugin