Description of Getresponse Free Unlimited Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Free Unlimited Email Marketing Software
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it very often (a good thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was excellent, and I have not had to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to who you get on the day. Free Unlimited Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and set them in a section of readers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point for a template and then edit it before you are happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Free Unlimited Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for some of your goods or services; 3 months after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you make a user travel that may be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Free Unlimited Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Free Unlimited Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you believe that you can link it in with a built in CRM tool (more about this in a moment). Free Unlimited Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I need ). Free Unlimited Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Free Unlimited Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on how many emails you send a month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Free Unlimited Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying upfront for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Free Unlimited Email Marketing Software