Description of Getresponse Free Sms And Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Free Sms And Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two stations – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very often (a good thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of companies, I expect it boils down to that you get on the day. Free Sms And Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you sent and put them in a segment of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box look a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it until you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Free Sms And Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message in your business; a week after they can get a discount deal for some of your products or services; three weeks after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected tastes
finished transactions / targets
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
To get a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Free Sms And Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is used in either portrait or landscape style. Free Sms And Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to this pipeline period a few days later;
and based on the actions they took in regards to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of the communication from the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe that you can connect it in using a built-in CRM tool (more about that in a moment). Free Sms And Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I want). Free Sms And Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it’s only that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if that could be raised a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Free Sms And Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – this performance is not accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your own database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send a month also. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Free Sms And Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all around’ proposition, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for one or two years of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Free Sms And Email Marketing Software