Description of Getresponse Free Online Email Marketing Software
Getresponse is primarily an email marketing app that allows you to: Free Online Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was excellent, and I haven’t had to wait too long to talk to a broker; the email support .
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to who you get on the day. Free Online Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and put them in a segment of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it until you are happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Free Online Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message from your company; a week after they could receive a discount offer for some of your goods or services; three weeks later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
completed transactions / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create a user journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Free Online Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Free Online Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site that they completed a form on;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you consider you could link it in with a built in CRM tool (more on this in a minute ). Free Online Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s term for this, but assuming it’s accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is better for verifying the people subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Free Online Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful instrument – it’s just that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Free Online Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on the number of emails you send per month also. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a small number of records (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Free Online Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that delivers this’all round’ proposition, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Free Online Email Marketing Software