Intro Free Newsletter Sender
If I asked you to name an email Marketing tool, what could you say? Free Newsletter Sender
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical large players for the previous decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Free Newsletter Sender
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, company size, list size and even the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a fantastic match for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Free Newsletter Sender
Managing Your Clients
Having granular control over your subscribers is arguably one of The most important aspects of any email advertising program now.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Things here because I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their contributor Direction and personalization features on stage. Free Newsletter Sender
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, like the majority people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything in the form style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for this effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see how your subscribers interacted with your mails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as efficient…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your website.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Free Newsletter Sender
The Price of MailerLite is undoubtedly among the tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an amazing option for those starting out.
And what about the premium plans?
It ends up, at around half the Price of the competition generally, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you are ready to pay annually, you can also get a much better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of those very few email marketing tools The (very crowded) industry in recent decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Free Newsletter Sender