Description of Getresponse Free Html Software For Email Marketing
Getresponse is primarily an email marketing app Which Allows you to: Free Html Software For Email Marketing
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been excellent, and I have not had to wait too long to talk to a broker; the email support .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of companies, I expect it boils down to who you get on the day. Free Html Software For Email Marketing
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point for a template and then edit it until you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Free Html Software For Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from your company; a week later they can get a discount offer for a number of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the pricier plans – the’Guru’ program and up. Free Html Software For Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Free Html Software For Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they finished a form on;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There is currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially once you consider that you can link it in with a built in CRM tool (more about that in a minute ). Free Html Software For Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but supposing it is accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A double opt-in procedure is best for verifying the people subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Free Html Software For Email Marketing
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a useful tool – it’s only that the implementation of it might be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a bit, as it would help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Free Html Software For Email Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ program or higher
Webinars – that performance isn’t accessible at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send per month too. If you’re happy to limit the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users with a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Free Html Software For Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that delivers this’all round’ proposition, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully functional version of this.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Free Html Software For Email Marketing