Description of Getresponse Free Getresponse Autoresponder
Getresponse is primarily an email marketing program that allows you to: Free Getresponse Autoresponder
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve not had to use it very often (a fantastic thing) but once I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received has been outstanding, and I haven’t needed to wait too long to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to that you get on the day. Free Getresponse Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of subscribers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point for a template and then edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Free Getresponse Autoresponder
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in the company; a week after they could get a discount deal for a number of your products or services; 3 weeks later they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Free Getresponse Autoresponder
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Free Getresponse Autoresponder
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website that they completed a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in using a built-in CRM tool (more on this in a moment). Free Getresponse Autoresponder
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is better for verifying the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I want). Free Getresponse Autoresponder
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful tool – it’s just that the implementation of it might be rather better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to to 1000. It would be good if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Free Getresponse Autoresponder
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this functionality is not available whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses on your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send per month too. If you’re happy to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a small number of records (but these don’t supply the full assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Free Getresponse Autoresponder
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Free Getresponse Autoresponder