Description of Getresponse Free Email Responder
Getresponse is primarily an email Advertising program Which Allows you to: Free Email Responder
Import and host a mailing list and also catch data on it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it very often (a good thing) but when I’ve I’ve found it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to that you get daily. Free Email Responder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you shipped and set them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point to get a template and edit it until you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Free Email Responder
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the company; a week later they can get a discount offer for a number of your products or services; three weeks later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that may be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Free Email Responder
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Free Email Responder
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they finished a form on;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in using a built in CRM tool (more on that in a minute ). Free Email Responder
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, however, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to take the company’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Free Email Responder
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it is just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to to 1000. It would be useful if that could be increased a little, as it might help potential users try out the tool in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Free Email Responder
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this performance isn’t available at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send per month also. If you are happy to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users with a few records (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Free Email Responder
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying for one or two years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Free Email Responder