Introduction Free Email Marketing Tools
When I asked you to name an email Marketing tool, what could you say? Free Email Marketing Tools
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising continues to be Dominated by the same big players for the last decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Free Email Marketing Tools
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, business size, record size and even the kind of material you intend to send.
Then, you need to verify your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, such as videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Free Email Marketing Tools
Handling Your Clients
Having granular control over your subscribers is arguably among The most essential facets of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get to in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the form Things here since I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on point. Free Email Marketing Tools
If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, for example most of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play the styling options to get it Matched with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your readers interacted with your mails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their demands.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Free Email Marketing Tools
The Price of MailerLite is among those tools biggest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at around half the Cost of the rivalry on average, MailerLite is by far one of the least expensive options available on the market. Additionally, if you’re willing to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the comments. Free Email Marketing Tools