Description of Getresponse Free Email Marketing Software Uk
Getresponse is primarily an email Advertising program that allows you to: Free Email Marketing Software Uk
Import and host a mailing list and also catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two stations – if phone service is a deal-breaker for you you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email support .
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of companies, I expect it boils down to who you get daily. Free Email Marketing Software Uk
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it before you are delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Free Email Marketing Software Uk
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in your company; a week after they could receive a discount deal for a number of your products or services; three weeks later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished trades / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Free Email Marketing Software Uk
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Free Email Marketing Software Uk
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it could perform on the automation side is impressive. I am optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider that you can connect it in using a built-in CRM tool (more about that in a minute ). Free Email Marketing Software Uk
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Free Email Marketing Software Uk
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality a little bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful instrument – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it might help potential users try the tool out in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Free Email Marketing Software Uk
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this functionality isn’t accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on how many emails you send a month also. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a small number of records (but these do not offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Free Email Marketing Software Uk
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The reductions you get when paying for a couple of years of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Free Email Marketing Software Uk