Primary Capabilities Free Email Marketing Software Uk
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Free Email Marketing Software Uk
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact service – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of coding your own too. Free Email Marketing Software Uk
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you gathered the information you’re importing. If your list is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Free Email Marketing Software Uk
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably should look at other goods, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either different content or subject headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back during the upcoming few months, but if you think you are likely to want this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, including
that the Increase of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Free Email Marketing Software Uk
A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with other solutions. You will find over 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an Perfect world you’d only be Able to choose the relevant segments and send the message to all those three classes. With Aweber though – that is not possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; so finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of using it: Free Email Marketing Software Uk
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than several comparable options.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the option to import a broad assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all plans – unlike some competing products you do not have to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you have a little email database, several of these competing products are greater value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters which you can send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Free Email Marketing Software Uk