Description of Getresponse Free Email Marketing Software Templates
Getresponse is primarily an email marketing program Which Allows you to: Free Email Marketing Software Templates
Import and host a mailing list and also catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but when I have I’ve found it to be a bit of a mixed bag (less of a good thing). A number of the live chat support I have received was excellent, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get daily. Free Email Marketing Software Templates
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and set them in a segment of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point for a template and then edit it before you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this region. Free Email Marketing Software Templates
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in your company; a week after they could receive a discount offer for a number of your products or services; 3 months later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes connected tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which can be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and up. Free Email Marketing Software Templates
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Free Email Marketing Software Templates
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in with a built in CRM tool (more on this in a minute ). Free Email Marketing Software Templates
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A double opt-in procedure is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I need ). Free Email Marketing Software Templates
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a helpful instrument – it is just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Free Email Marketing Software Templates
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send per month also. If you are delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free accounts for users with a small number of documents (but these don’t supply the entire range of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Free Email Marketing Software Templates
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all around’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Free Email Marketing Software Templates