Description of Getresponse Free Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Free Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it quite often (a fantastic thing) but once I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of businesses, I expect it boils down to who you get on the day. Free Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter that you shipped and put them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty simple to find a good beginning point for a template and edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Free Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in your business; a week after they could receive a discount offer for a number of your products or services; three weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected tastes
finished transactions / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and lets you make an individual travel which may be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and up. Free Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Free Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There’s now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can do on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built in CRM tool (more on this in a moment). Free Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A double opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Free Email Marketing Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it’s only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Free Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this performance is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on how many emails you send per month also. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a small number of records (but these don’t offer the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Free Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that offers this’all around’ proposal, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Free Email Marketing Software