Description of Getresponse Free Email Marketing Software For Windows
Getresponse is primarily an email marketing program Which Allows you to: Free Email Marketing Software For Windows
Import and host a mailing list and also catch data onto it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been excellent, and I have not had to wait too long to chat with a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of businesses, I expect it boils down to that you get on the day. Free Email Marketing Software For Windows
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point to get a template and edit it until you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Free Email Marketing Software For Windows
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from your business; a week after they could get a discount offer for some of your products or services; three months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
finished trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and upward. Free Email Marketing Software For Windows
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Free Email Marketing Software For Windows
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can perform on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in with a built in CRM tool (more about that in a minute ). Free Email Marketing Software For Windows
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to take the organization’s word for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I want). Free Email Marketing Software For Windows
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s only that the implementation of it might be rather better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Free Email Marketing Software For Windows
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this performance is not available at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses on your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send a month also. If you’re happy to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a few records (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Free Email Marketing Software For Windows
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all round’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Free Email Marketing Software For Windows