Introduction Free Email Marketing Php Script
If I asked you to name an email Marketing instrument, what would you say? Free Email Marketing Php Script
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical large players for the last ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Free Email Marketing Php Script
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Business, address, business size, list size and even the type of material you intend to send.
Then, you need to confirm your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Free Email Marketing Php Script
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most essential facets of any email marketing program now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we will get into in a moment — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the shape Things here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. Free Email Marketing Php Script
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic base to work from if, for example most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything in the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as easy to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Finally, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means it’s possible to get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the webpages on your site.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Free Email Marketing Php Script
The Price of MailerLite is no doubt among the tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half the Cost of this rivalry on average, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you are ready to pay yearly, you can also get an even better discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Free Email Marketing Php Script