Background Free Email Marketing
If I asked you to name an email Marketing tool, what would you say? Free Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the same large players for the last ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Free Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, company size, record size and even the type of content you plan to send.
Then, you need to confirm your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of content to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Free Email Marketing
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most important aspects of any email advertising software now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can also blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field information in separate columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the form Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Free Email Marketing
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted with your emails in relation to another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to meet their needs.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the webpages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Free Email Marketing
The cost of MailerLite is one of the tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at around half the Price of the rivalry generally, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you are willing to pay yearly, you are also able to get a much better discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of the few marketing tools to disrupt The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Free Email Marketing