Main Features Free Email Marketing
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Free Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details may be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own too. Free Email Marketing
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions regarding how you collected the information you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Free Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you think you’re going to want this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting information on a single dashboard (that you can then use to drill down to particulars ). Free Email Marketing
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email marketing option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a dealership having a mailing list comprising a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those three groups. With Aweber however – this is not possible. You would need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Free Email Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it’s more affordable than many comparable options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a wide range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all plans – unlike some competing products you don’t need to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you have a little email database, several of the competing goods are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Free Email Marketing